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It is fair to say that working within the public relations sector can be an extremely rewarding career with thousands of opportunities across many sectors. But it is not as exciting as it looks in the ‘Sex and the City’ series, in which PR professionals can be observed going to lavish events and ‘fraternizing’ with celebrities. In fact, most PR work consists of attending briefings and brainstorming sessions and sitting indoors behind a desk, whilst making phone-calls to journalists and writing press materials. Of...read more
How companies can encourage creativity and innovation? The word ‘creative’ is generally not accepted within the business environment because it is understood as ‘vague and undefined’ (Gogatz and Mondajar, 2005, p.123). The word ‘innovation’ however, has found its place in the business world, given that business people constantly seek to innovate their products, services or ideas; it seems that entrepreneurs want to innovate, rather than create. To be able to quickly respond to the market changes and customers needs, companies need...read more
Not everyone knows that George Clooney is not only an actor, but also an activist supporting many political and social campaigns. According to The Washington Post, he is one of the most politically and socially active celebrities (2012). Recently, Clooney was involved in two major causes. The first cause was related to the situation in Sudan. In March, Clooney was arrested outside Sudan’s embassy, protesting for the Sudanese hunger crisis (The Washington Post, 2012). His involvement in the issue goes back to the year 2006, when Clooney went...read more
BY A CONTRIBUTOR, Westminster Spin Doctor, PR blogger If you are reading this, you have to admit to yourself that you are afraid. Afraid of what? I hear you asking yourself. Well, you have applied to Westminster University and found yourself in the position of attending an interview either for the BA Public Relations course or for the other media courses. Nonetheless, you are here and still afraid about what to do next. What to wear? What to say? What to do? I remember when I was invited for a group interview at Westminster University and I...read more
There are three reasons why lobbying remains controversial: (1) the size of corporate lobbying, (2) lack of transparency and (3) its potential link to corruption. 1. The employment figures underestimate the actual number of [PR] professionals Moloney K. cited in Friends and Foe (2007) It is very difficult to precisely estimate how many people work in lobbying, since there is no official registration and accurate list of working professionals. According to the Chartered Institute of Public Relations there are approximately 48,000...read more
State censorship has a long history. The origins go back to the ancient periods; for example during the time of the Roman Empire, the Senate applied a practice called “Damnatio memoriae” that targeted personalities that brought damage to the Republic. It assumed forgetting their name or prohibiting to be mentioned in any written or oral form. This application of early censorship practices would mean that a name of a traitor for instance would be forgotten and the next generations would not be aware of the perpetrator’s existence at all....read more
‘People who wrote that book must truly hate PR.’. That was my first thought after reading the first chapter of Toxic sludge is good for you !:Lies, Damn Lies and the Public Relations Industry by John C. Stauber and Sheldon Rampton. Authors describe how public relations firms hired by big corporations try to manipulate people’s minds, change their way of thinking and sometimes even try to cover up things without caring about common good. Numerous cases are described which show how PR practitioners managed to do that. In almost every...read more
Would you lie to save your client’s reputation? Would you tell the entire truth knowing you will jeopardize the future of the company and its employees? Sounds difficult to answer, doesn’t it? Most PR practitioners at some point in their careers will have to answer the question “Is what I am doing ethical?”. These kind of situations are usually very complicated and complex but there are good arguments on both sides. The problem is that none of these situations are black and white and every person needs to...read more
One of the most indispensable assets any Public Relations practitioner should possess, is general knowledge. It gives you the ability to master any conversation subject and will give you a better understanding of situations, which you may encounter in life. You should widen your reading sources and viewing materials: books, newspapers, journals and websites. You need to become a knowledge seeker. Furthermore, you should develop a habit of reading the press on a daily basis. You have to be aware of current trends and issues to be an...read more
There are two main PR representative bodies in the UK: Chartered Institute of Public Relations (CIPR) and Public Relations Consultants Association (PRCA). Both associations aim to raise standards in public relations as well as represent interests of PR practitioners. Belonging to one of these associations can be useful to a PR student, as both organisations offer a range of interesting events, internships and graduates schemes. You may be able to find a great career opportunity or simply meet interesting PR professionals, which can turn...read more