Insightful articles relating to public relations, media events and analysis, media theories and PR experiences!
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Many consider the internet to be the new world of freedom. Today we live in what is called, an attention economy, where the most scarce resource that communications specialists are after – is people’s time – specifically their attention. Because it is so much going on a spin doctor’s job is to get that attention. The “attention” is a fundamental need for businesses, authors, corporations, governments, politicians, NGO’s and so on. So, your job in PR is to fight to get the attention of audiences for a specific...read more
Employees take a very important part in an organisation’s success and prosperity. This year, CIPR (Chartered Institute of Public Relations) will bring a conference in November focusing on how, putting employees first can lead to an astonishing result. The conference will look at new and innovative techniques to engage and satisfy employees in communicative ways that enable the best results of work and new challenges for organisations. This is a full-day event. It will share the best practice experience from speakers who are experts in...read more
When the internet was invented, it was seen as a revolution in technology. It was changing how people think and work. Social Media, which was a part of the revolution, was to change how people use marketing tools in a new way. This November, CIPR (Chartered Institute of Public Relations) – one of the top PR consultancies in UK will set up a conference which will be based around the themes covered in the CIPR’s best selling business book “The social media handbook for PR”. This should be a good chance for expert Senior PR and...read more
There are about 50 Universities in the UK that offer BA Hons courses in Public Relations. Some of them are focused mostly on PR, others combine it with other subjects, such as journalism or advertising. However, a good PR practitioner needs to have extensive knowledge in different areas of the media. Most PR courses offer the variety of modules that allow students to get to know and explore many media related topics – journalism, advertising, media studies etc. When choosing the course it is important to remember that PR is about...read more
I will share with you some insights regarding my latest PR work experience which meant working for www.sooqini.com . Sooqini is a location-based reverse mobile marketplace. Just to get an idea – the reverse marketplace would mean that the customers would ask for services or goods rather than a company trying to sell its products and seek for the right audience. Sooqini is a space where individuals or companies can go and fulfil anyone’s requests on the go and of course, make money. Sooqini is a new start-up that has been...read more