Which UK Media You Should Follow And Read
One of the most indispensable assets any Public Relations practitioner should possess, is general knowledge. It gives you the ability to master any conversation subject and will give you a better understanding of situations, which you may encounter in life. You should widen your reading sources and viewing materials: books, newspapers, journals and websites. You need to become a knowledge seeker. Furthermore, you should develop a habit of reading the press on a daily basis. You have to be aware of current trends and issues to be an expert in your job. We here at StudyPR try to regularly read the following:
- Different daily newspapers at least few times a week. This includes The Guardian (especially G2 section!), Daily Mail, The Daily Telegraph, The Independent, The Sun, Wall Street Journal, The New York Times, Financial Times. Additionally, journals such as PR week and Economist.
- Various website which offer in-depth analysis of current affairs: Editorial Intelligence (their subscription to daily news analysis is particularly useful), PR Watch, SpinWatch, PRCA and CIPR online.
- As many news channels as possible: SkyNews, BBC News, Channel 4 News, BBC World, than television programs such as Andrew Marr Show, Newsnight, The Big Question, and Hardtalk. Also, Today program at BBC Radio 4 and Women’s Hours.
TIP: No-one expects you to spend half of your day watching news and reading newspapers! What we are trying to tell you is that you should master the habit of “quick news picking” from various sources. And remember, Today program on BBC Radio 4 and G2 section of the Guardian should be at the top of your priority list! If you will read just one news source a day, make sure it is a G2!
So, fellow PR students, good luck and let us know if there is anything else we should include on this list.