HowTo articles written by PR students and Media contributors offer a very informative and step by step guide on how to succeed within the Public Relations industry. Feel free to post any queries or issues relating to PR and we here at studypr.co.uk will make sure your voice will be heard!
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What is a PR crisis? A crisis is an event or accusation that can seriously damage reputation of a company, a brand, or an individual. It has to be dealt with effectively otherwise it can have a catastrophic impact on the future of a company or individual career (Morris and Goldsworthy, 2012). Four types of PR crises As a PR student it is important that you recognise different types of PR crises. There are four main types, which you should be aware of (Morris and Goldwsorthy, 2012). Performance Crisis occurs when an organisation has not...read more
What is brainstorming? Brainstorming is a relaxed and informal approach which helps to generate creative solutions to a problem. It can be used when public relations students or practitioners try to develop an idea for a PR campaign and it can also guide them to a certain direction if they already have an idea that they wish to explore. During a brainstorming session people tend to come up with ideas and thoughts that can at first seem to be a bit crazy. This is because this exercise is especially designed to explore its...read more
According to Ramon Mullerat (2010), the definition of Corporate Social Responsibilities (CSR) is still relatively new and imprecise. Mullerat argues that CSR definition will remain unclear until the concept becomes consolidated, clear and agreed. There are then several reasons why CSR is difficult to define: (1) it is relatively new concept, (2) it rapidly evolves, (3) adopted CSR campaigns depend on the size of the business organization- its services and products, (4) companies’ owners have different objectives, and ultimately, (5)...read more
We here at StudyPR.co.uk realise that ‘going viral’ is one of the most sought after marketing anomalies, with clients and companies demanding excellent exposure not just nationally but globally. With growing sites such as Youtube possessing 4 billion views on a daily basis, the opportunity is there for every future or existing PR practitioner to grasp. However, many people are of the opinion that posting a video on Youtube is enough to expose your message to a large audience and achieve your objectives, but that is further...read more
PR practitioners almost never work alone, whether they work in a PR consultancy or do in-house PR they have to work in a team. Nobody can plan a campaign on their own, this is why PR people have to learn how to work with others and how to build a good team. This is why students doing PR courses have a lot of group projects throughout the course. It is never an easy task, especially if you work with people you do not know well. However, people often underestimate how much they can learn from others. Students really become much better at...read more
In this article we have decided to share with you some tips on how to create a stronger rapport with an interviewer. The techniques presented are also good practices for bridging and ice-breaking. To illustrate the term rapport in this context – now just think at that experience when you are in a conversation with someone and somehow you both have the feeling that you are in sync and on the same wavelength – understanding perfectly each other on all levels. For example try to remember now, those moments when you were in the...read more
PR practitioners have to always plan their campaigns and strategies carefully. They work on their projects for a long time and they must try to predict possible problems and events which might occur on the way. There are many ways to prepare a good PR plan, one of them is POSTAR, it helps get the plan organised and not forget about important issues which sometimes can be overlooked. POSITIONING Where you are now? The analysis of current situation, at the starting point. In this part of your plan you have to analyse where is your company...read more
We here at StudyPR know all about email writing and processing. We have spent countless hours sorting out our emails and contacting our professors, journalists, contacts and friends. As future PR practitioners it is vital to network and email, especially clients and journalists. If you need help or guidance on how to email an important person, then you have come to the right place. Our studyPR guide on ‘how to email’ has thus far worked for us: To email a journalist you will need to: 1. Have a short catchy subject...read more
Time management is always an issue for students who are busy with tricky deadlines. Sometimes it may seem that there is not enough time to do everything that you need to. In this case, time management skills must be valuable for students to balance the conflicting demands of time for study, leisure, and working. Setting Goals Having specific and defined goals can lead you to go for actions. You must examine your present situation and how to achieve your goals; therefore, actions can be defined effectively. Have a contingency plan or...read more
Public speaking may be one of the hardest things that you will have to do as a future PR practitioner, so if you have a presentation to deliver for next month, week or even tomorrow, you have come to the right place. We will demonstrate a step by step studyPR guide on how to deliver an engaging, creative and worth of a ‘first’ presentation. 1. Before you get all excited, try and visualise yourself as Steve Jobs or even as one of your lecturers. Have you always wondered how composed, calm and efficient they are in delivering...read more